Moving Audi from car maker to film maker

To become a leader in artificial intelligence (and compete with Tesla, Google etc.) Audi needed to lead the A.I. debate. So, we turned the car maker into a film maker with MACHINE, a feature-length documentary about A.I and what it means for every aspect of our lives, including autonomous driving. MACHINE was a critical success with glowing reviews across the board and it featured Audi technology and experts throughout.

See more here https://machine.movie/