No two posters the same.

True originals stand out from the crowd. They’re one-offs that can’t be replicated. From the fleeting brilliance of live music to the one-off vibrancy of an original painting. And that was the start point for this idea: an advertising campaign where every single ad was 1 of 1, never to be repeated, a true original in its own right. Every single ad was a one-off artwork commissioned from hundreds of different artists, designers, animators and creators of all kinds. Here’s to originality.